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Over the last century Yarmouth Stores Ltd has established itself as a dependable business dedicated to supplying Norfolk’s industries with high-quality work wear and equipment.
Comments | Posted By Rachael Alexandra


Aramark is a global food service and facilities management company

Established in America in the 1950’s, Aramark is now present in 22 countries worldwide.

In the UK, Aramark employs 9,000 staff, working across 800 sites to provide a wide range of essential site services - from simple vending machines to coffee-shops and cafés to restaurant, conference and meeting facilities. They also keep sites clean, secure, energy-efficient and running as smooth as clockwork. So their 200 individual client companies can concentrate on whatever they specialise in, whether that be corporate business, industry, education, military, oil and gas, healthcare or judicial services.

At this prestigious head office of a major international company in Reading, over 2,000 highly technical staff rely on the services provided by Aramark to keep them refuelled and nourished throughout their working day, with a selection of quality coffee shops and restaurants.

Food quality and variety is a major factor in the service provided by Aramark; this is not just on-site catering - it’s high quality, fresh, seasonal food delivered to a discerning, international clientele in a professional, passionate but quietly efficient manner.

Garments for both front and back of house need to project a confident, professional look that keeps smart throughout the day, but are also comfortable and easy to care for.” Rob Emmett, Deputy General Manager, Aramark UK.

Comments | Posted By Rachael Alexandra



Helping PDSA to revamp their image

When PDSA, the UK’s largest vet charity refreshed their brand image in 2014, they turned to Alexandra to help them create the right look for both medical and non-medical staff throughout their 51 PDSA Pet Hospitals. The key objectives for the garment design were comfort, practicality and striking, contemporary styling.

Alexandra spent time with both senior management and staff in developing a design that would meet these needs. Combining the new PDSA brand colours of magenta and jade, samples of the reception wear and medical garments were produced and tested during wearer trials, meeting with positive approval across the organisation.

The medical staff wear contemporary unisex scrub sets based on a proven catalogue design from Alexandra, the NF43. It’s made in a robust poly cotton fabric that can be washed at home, with stretch side panels for extra comfort,” says Sara Catanzaro, Alexandra’s design manager. “However, for this project both the design and colours are unique to PDSA”.

The garments were rolled out to PDSA staff in Spring 2015 with the help of TV celebrity vet, Steve Leonard who commented on “...PDSA, looking good and providing the highest standards of veterinary care is definitely a good combination.”


Comments | Posted By Rachael Alexandra

How to measure

A good fit is vital for a professional look and wearer comfort. The guides below show you where to take your measurements correctly. Sizes outside the standard catalogue range may be available, please call us for details.

Tip: When measuring yourself, ensure that the tape is held flat and not tight.

IMPORTANT: Please measure carefully if requesting embriodery to be aded to your garment, as once embroidered, it cannot be returned.
Comments | Posted By Rachael Alexandra

Dickies Redhawk Collection

The Dickies Redhawk collection is a range of practical workwear items designed to meet the needs of everyday use. The Redhawk collection includes a wide variety of items including work trousers, jackets, shorts, overalls and even women's specific variations. Available in a variety of colours the Redhawk range is perfect for building your work uniform.

The Dickies Redhawk Overall is our most popular and exceptional value overall and is just what you need to get the job done. A highly durable and extremely practical product, complete with numerous pockets for tools and essentials. The overall also features full back elastication and addition of some Dickies Knee Pads (SA66), meaning you will be comfortable all day long. This product is zip fronted, but is also available with a stud front if preferred.



Action back
Arm pocket
Back pockets
Chest pocket
Elasticated waistband
Hip pockets wide side access
Knee pad pockets
Ruler pocket
Stud fastened collar
Two way zip



65% polyester, 35% cotton


Comments | Posted By Rachael Alexandra

All about Portwest

11/06/2019 10:05

All about Portwest - Why do we stock Portwest?

'With over 114 years of experience and a heritage of quality, value and service, Portwest is firmly established as a world leader in the design and manufacture of stylish, comfortable, high-quality workwear that meets recognised international standards.'
'We listen carefully to our customers and continuously improve our range by designing new materials as well as developing function in our products. Our extensive and unique collection of workwear, safety footwear and PPE protects people all over the world in diverse industries such as oil and gas, welding, mining, agriculture, transport, chemical, construction, warehousing, manufacturing to name a few. We are specialists in hazard protection including flame, electric arc, chemical, molten metal, heat, cold, visibility, rain and ESD.'
'With global distribution from bases in the UK, Ireland, Poland, Sharjah, Panama, Australia and the USA, manufacturing facilities in Bangladesh, Myanmar and China, and customer support staff in over 120 countries, Portwest is uniquely placed to deliver the quality improvements and cost reductions at every stage of production and distribution that our customers have come to expect.'
'Our large team of world-class product designers specialise in flameresistant workwear, high-visibility workwear, protective footwear, hand protection and PPE. We strive to develop new products that meet the changing needs of workers in all industries throughout the globe.'
We are a proud distributor of Portwest Products, all available on our website.
Comments | Posted By Rachael Alexandra

Sally Beauty unveil their smart new uniform

Last month, Sally Beauty unveiled their first complete store makeover at their High Wycombe branch as part of a significant makeover for their stores nationwide. Alexandra have been working closely with the team at Sally Beauty to develop a dynamic new staff uniform that echoes the companies striking pink and black branding.

Based on Alexandra’s highly popular NF191 Women’s Asymmetric Tunic, the Sally Beauty version was specially customised to provide a beautifully comfortable, easy-to-wash tunic that co-ordinates with NF75 Women’s Slim-leg Trousers. A branded, enamelled metal badge completes the elegant new look.

“This style of tunic has already been proven to be a winner by our Beauty and Spa customers”, says Katy John, National Account Executive at Alexandra, “So we had no hesitation in recommending it to Sally Beauty. We simply adapted the design to suit the precise needs of the Sally Beauty staff”.

“We ran a series of trials with different designs” says Katy “but this style was voted the clear leader. The advantage of a proven design is that we already have the experience of thousands of existing wearers, from sizes XXS to 4XL, to prove that it performs well under salon conditions.” The garments went into production earlier in the summer and will be rolled out to stores nationwide as part of their upgrade programme.

The High Wycombe store was opened by ITV2’s Love Island celebrity, Kem Cetinay. “We’re really excited to launch our first ‘Sally Beauty’ store, with help from Kem who was a big hit with customers and made the event extra special,” comments Warren Scarr, MD and group VP of Sally Salon Services UK and Ireland.

More about Sally Beauty

First established in New Orleans in 1964, Sally Beauty stores have become synonymous with the supply of professional hair and beauty products to the trade and retail customer. Now comprising four brands, Sally, Salon Services, Beauty Express and Shear Beauty, they have over 5,000 stores worldwide and 260 across the UK and Ireland. Sally Beauty is a leading player in the Beauty and Spa market.


Sallys Beauty

Comments | Posted By Rachael Alexandra

Colour coding shows patients ‘who’s who’ at Ipswich Hospital

With 595 beds, Ipswich Hospital is one of the largest hospitals in England, caring for more than 400,000 patients every year. Rated ‘Good’ by the Care Quality Commission, Ipswich has always placed nursing and care of patients at the very heart of the hospital.

“Up to 3,400 staff work within the hospital, so it’s extremely important that our patients know who is treating them and that they feel reassured and confident in the care they receive.” Says Sarah Seeley, Transformation Lead Nurse. “We looked again at our nursing uniforms to improve both visibility and perception of their role. We chose traditional nursing tunics made by Alexandra because they look smart and professional. They also save the hospital around £15,000 a year, compared to our previous uniform range”.

“We launched the uniform update on International Nurses Day” says Jennis Varghese, Category Manager, Procurement and Supplies. “The colours range from white (signifying a student nurse) through to black (the most senior rank) with a range of blues in between and contrasting piping. It has been the successful culmination of a very intensive process, but which has made a huge difference to the way both staff and patients feel about the importance of the nursing role”.


Comments | Posted By Rachael Alexandra

All about Alexandra

16/05/2019 15:10

Why buy Alexandra?

Alexandra has been designing and manufacturing garments since 1854. From the part they played in the development of women’s workwear at the start of the 20th Century, right through to the development of modern protective workwear and suiting for just about every sector and business in the UK, to the solutions they now offer to millions of wearers across the world, Alexandra has remained true to their core principles - quality, good design and reliable service.


Alexandra has developed a world-class supply and manufacturing chain which enables them to offer both high quality products and unbeatable value for money, without compromising integrity. Their robust logistics network means that they are able to offer consistently high stock levels throughout the year on our most popular products.


Alexandra offer comprehensive workwear solutions for every area of your business, protecting your workforce from head to toe, whether they are braving the elements, working in a factory or sitting at a desk. Everything in their range is selected, tested and manufactured by experts to ensure they meet latest standards of compliance and performance. All Alexandra products are guaranteed for two years from date of delivery.

Tell me more about the History

The Alexandra Drapery Company was established in Bristol as a drapers shop during the 1850’s by Alfred Isaac Davis, selling fabrics and household linens.Bristol was an affluent area with a major dock area and many small manufacturing and engineering workshops. All clothing was made to order from fabrics and patterns selected in the Alexandra drapery shop, tailored by seamstresses and delivered to customers homes.

During the First World War, Alexandra supplied garments for the thousands of women who volunteered to work in nursing, agricultural and factory roles. As the role of women in the workforce expanded over the succeeding decades, so did the demand for protective workwear and uniforms. In 1959, a new company was established called Alexandra Overalls Ltd, selling a range of readymade workwear garments for women by mail order – and thus the Alexandra known by millions of workers worldwide, was launched.

Yarmouth Stores stocks a wide range of Alexandra wear, please just click here to see more:-


Comments | Posted By Rachael Alexandra

The construction organisation Build UK are responsible for bringing workers from across the building industry together. Focusing on key issues which the industry faces, they represent over 40% of the UK’s construction trade. They also work alongside Trade Associations, Contractors and clients to deliver economically viable construction projects all over the country.

They revamped the colour coding system for hard hats, to help improve onsite communication and to easily identify visitors and supervisors.

Highways England have adopted this new scheme, as part of its ‘Raising the bar’ health and safety initiative which identifies the best practices, and raises standards, improving supply chain engagement.



In addition to these new colour coding regulations, hard hat stickers will be given to both fire marshalls and first aiders. As with previous standards, all helmets deployed on work sites must conform to BS EN 397. The new standard and colour coding system will not be employed by Network Rail, as their PPE standards only permit the use of white and blue hats. For more information pleas visit BUILD UK -

0 Comments | Posted By Rachael Alexandra

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